Communicatheo

Tradução Oficial

Idioma original

In our research blog for communications we want to discuss, study in depth, and provoke a prospective vision of the future without closing the door on the creative and methodological diversity existing in this world. At this point we want to thank the contribution of Doctor Guillermina Baena Paz, of UNAM and WFSF. We include an excerpt of the Prospective document: Developing a New Outlook on the Future, which we consider of considerable interest to social communication. If you want to read more than the excerpt, click on the link to the bibliography of selected works of Communicatheo, which are included with the authorization of every author. Print only what is strictly necessary and keep the sources. We include one of Dr. Baena’s expressions: “Jouvenel.” In her bid to Prospective she said it was defined as freedom and power. The freedom to decide the future and the power to build it.

Excerpt from:

Prospective: Developing a New Outlook on the Future

Dr. Guillermina Baena Paz*

Dr. Guillermina Baena Paz*

In a society like the one we live in, characterized by being dynamic, multicasual, systemic, complex, and chaordic (from chaos to order or vice versa), we require new tools to better understand, process, plan, apply, and evaluate labor proceedings. The major challenge for the future is to prepare oneself to solve problems, before these even become problems. Before, technology was driven by society; now technology has engaged society in an expensive sport where it must sprint ahead on an unknown path and without enough light to see what lies ahead. This complexity threatens all fields of life and knowledge. It becomes more difficult to solve the situations that present themselves, and the multidisciplinary optics increasingly fails to explain reality.

What is reality?

We are projecting too quickly the film of our existence. Time is no longer enough and life is established more in the virtual world than the physical one, in particular when life in the physical world is horrible, degrading, difficult to confront, there is poverty, there are problems with health, employment, food, housing, and services such as water. There are those who prefer virtual reality, where one can create an avatar, where one can live in second life, my Space, or Hi5, the life that one has always wanted. Where reality today more than ever becomes perception, images, everyone has their own reality, whoever wants to see it, so much so that there are multiple realities: that of the residents of a town, of the government, of the judge, of the local authorities. One has to choose, then is reality not real?, if reality is perception, therefore it is not reality. That is how complex our world is now. —–

*Doctorate in Latin-American Studies, General Secretary of the Ibero-American chapter of the  World Futures Studies Federation. She coordinates the Seminar of Prospective Studies at UNAM, México.

—– If you want to read the entire document click on the image. >>

Prospective: Developing a New Outlook on the Future (Spanish). With the Communicatheo editorial support.

Communicatheo recomienda:

What Is and What Isn’t Prospective Strategy?

Probable or possible

—————————————-

Volunteer translation by Ashley R. Gonzalez

Ashley R. Gonzalez currently attends the Ohio State University in the United States and will graduate with two majors in Spanish and World Literature next summer, 2010. She has academic experience in Mexico and the United States. Furthermore, because of her Mexican heritage, she has been exposed to the Spanish language from an early age. If you want to contact her for work, please write to joboard@communicatheo.com

—————————————-